Alex Thomas MDand Gary Ashwal MA are co-founders of Booster Shot Media. Alex is a board-certified pediatric allergist/immunologist and a cartoonist/illustrator with more than 20 years’ experience. Gary is a health communication specialist and multimedia producer of...
Making Lab Test Results More Meaningful (HLOL #175)
Brian J. Zikmund-Fisher, Ph.D.is Associate Professor of Health Behavior and Health Education and Research Associate Professor of Internal Medicine at the University of Michigan in Ann Arbor. He also is Associate Director of University of Michigan’s Center for...
Talking About Ticks and Other Environmental Health Concerns. (HLOL #173)
Aaron Frechette’s background is in journalism. Starting as a teenager, Frechette has worked in both radio and newspaper as a reporter and editor. He also is experienced in facilitating public forums about issues that affect the community. Frechette now brings this...
Digital Content Strategy: Being Agile When Communicating About Health (HLOL #172)
Leigh Curtin-Wilding, MSc is a content author, strategist, storyteller, and marketing communication professional. Her passion is making health information usable and meaningful for today’s consumer. Leigh serves as director of, and teaches at, Boston University’s...
Best Case/Worst Case: A Strategy to Manage Uncertainty in Shared Decision-Making (HLOL #164)
Gretchen Schwarze MD, MPP, is an Associate Professor in the Departments of Surgery and Medical History and Bioethics at the University of Wisconsin. Dr. Schwarze is a practicing vascular surgeon and health services researcher who also directs the clinical ethics...
Deconstructing Stigma: A Very Public Multimedia Project about Mental Illness (HLOL #162)
Adriana Bobinchock is the senior director of Public Affairs and Communications for McLean Hospital, the largest psychiatric affiliate of Harvard Medical School. Bobinchock has worked in healthcare communications for more than 17 years and has a keen interest in...
Communicating About Food in Culturally Sensitive Ways (HLOL #159)
Janet Ohene-Frempong, MS, is a plain language and cross-cultural communications consultant with over 25 years of experience in consumer communications. She brings to this work a passion for health literacy and background as a registered dietitian. Janet often is...
Presenting Data in Ways that Work for Most People, Most of the Time (HLOL #113)
Sally Bigwood lives in the United Kingdom and has worked in a number of fields including publishing, sales, government, and the UK’s National Health Service. These fields all need to communicate data in ways that everyday folks can understand. To help,...
Comics and Medicine: That’s Health Literacy, Too. (HLOL #110)
MK Czerwiec is a nurse who makes comics. MK has a Masters degree in medical humanities from Northwestern University, where she developed and teaches a seminar to medical students called "Drawing Medicine." With Ian Williams, a doctor in the UK who also makes comics,...
When Communicating Risk, Consider What Patients Need and Want to Know (HLOL #102)
Brian J. Zikmund-Fisher, PhD is an Assistant Professor in the Department of Health Behavior and Health Education at University of Michigan’s School of Public Health. He also is a Research Assistant Professor in their Internal Medicine Department and affiliated with...







