Pictograms: Images that Represent Ideas in Simple and Literal Ways (HLOL #207)

Mareika PhillipsMareika Phillips is an experienced graphic designer. Now at Communicate Health, she leads the team that develops creative design solutions to make health information engaging and accessible. Phillips believes deeply in design as a universal language and focuses her work on making design accessible for all people.

In this podcast, Mareika Phillips talks with Helen Osborne about:

  • How pictograms help many people understand health concepts. Including those who are stressed, have reading difficulties, or learn visually.
  • What to consider when creating or choosing pictograms. With tips about characters, colors, symbols, and using a consistent style.
  • Why and how to convey empathy through visuals in health materials.

More ways to learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (updated 2018), by Helen Osborne. Especially relevant to this podcast is Chapter 38, “Visuals.”

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