Barbra Kingsley, PhD is Co-Founder and Managing Partner of the Kingsley-Kleimann Group and Chair of the Center for Plain Language. Barbra Kingsley is an expert in information design and plain language with a deep understanding of how individuals, particularly vulnerable populations, use print and online information. She believes that clear communication not only invites understanding but also breaks down barriers so that all people can thrive.
In this podcast, Barbra Kingsley talks with Helen Osborne about:
- Legal notices and readability. Why contracts, privacy notices, and other such documents can be very hard for most readers to understand and act on.
- Plain language is more than wording. It also includes a document’s structure, design, and use of numbers.
- Recommendations about how to create and test plain language materials—even when working with limited time and tight budgets.
More ways to learn:
- Center for Plain Language. Includes “Five Steps to Plain Language” with a definition of plain language and a 5-step checklist to guide you through the process.
- Kingsley-Kleimann Group. “No one knows plain language like we do.”
- PIAAC Programme for the International Assessment of Adult Competencies.
- “Plain Language: It’s About Smartening Up, Not Dumbing Down (HLOL #179).” Health Literacy Out Loud podcast interview with Karen Schriver PhD.
- “Making a Business Case for Plain Language (HLOL #84).” Health Literacy Out Loud podcast interview with attorney Joseph Kimble.
- “Honing Your Usability Testing Skills.” Includes helpful techniques for testing (even on a budget) from expert Ginny Redish.
Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (updated 2018), by Helen Osborne. Especially relevant to this podcast is Chapter 28, “Plain Language.”
Read the transcript of this podcast
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