Glen Nowak Ph.D. is Professor of Advertising and Public Relations at the University of Georgia’s Grady College of Journalism and Mass Communication and Director of the Grady College Center for Health and Risk Communication. Nowak has provided senior-level leadership on communicating about topics that include infectious disease, public health risks, and immunizations for government agencies, public health programs, and research projects. These include the U.S. Centers for Disease Control, the World Health Organization, and the International Association of National Public Health Institutes. Glen Nowak has also authored, or co-authored. numerous peer-review journal articles.
In this podcast, Glen Nowak talks with Helen Osborne about:
- Why it so complicated to communicate public health messages. With issues that include uncertainty, competing priorities, and ever-changing recommendations.
- Ways to address myths, hype, and hearsay that might conflict with core messages.
- How to learn about and address the interests and needs of your audience. In other words, “Seeing the world through their eyes.”
More ways to learn:
- Centers for Disease Control and Prevention (CDC)
- Agency for Toxic Substances and Disease Registry (ATSDR) Communications Toolkit
- World Health Organization (WHO) Information on Risk Communication
- Journal of International Crisis and Risk Communication Research (JICRCR) [open access]
Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (updated 2018), by Helen Osborne. Especially relevant to this podcast is Chapter 13, “Talking with Patients About What They Learn from the Media.”