Lauren McCormack PhD, MPSH is Vice President of RTI International’s Public Health Research Division and Adjunct Associate Professor in the UNC Gillings School of Global Public Health. McCormack’s research bridges the fields of health communication and health policy. It involves developing, testing, and evaluating interventions to promote patient-centered care, patient engagement, and informed decision-making. An overarching goal is to improve the public’s understanding and use of medical evidence.
In this podcast, Helen Osborne talks with Dr. McCormack about:
- Helping patients and the public make decisions based on information and evidence.
- Targeting, narratives, tailoring, framing, expressing uncertainty, and other communication strategies.
- Tips for using these strategies in your health related materials.
More Ways to Learn:
- AHRQ’s Systemic Review of “Communication and Dissemination Strategies to Facilitate the Use of Health-Related Evidence.” Full text available at https://effectivehealthcare.ahrq.gov/topics/medical-evidence-communication
- RTI International. Learn more at https://www.rti.org
- PCORI’s Advisory Panel on Clinical Effectiveness and Decision Science. Learn more at https://www.pcori.org/engagement/engage-us/pcoris-advisory-panels/advisory-panel-clinical-effectiveness-and-decision-0
Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 6, 8, 11, 16, 21, 28.