Leigh Curtin-Wilding, MSc is a content author, strategist, storyteller, and marketing communication professional. Her passion is making health information usable and meaningful for today’s consumer. Leigh serves as director of, and teaches at, Boston University’s online graduate program in Health Communication.
In this podcast, Leigh Curtin-Wilding talks with Helen Osborne about:
- Being agile in health communication, prepared to adapt content to changing conditions, policies, and formats.
- Understanding the user’s journey that includes actions, emotions, and how they access information.
- Tips for effective communication including understanding the audience, chunking information, having short bursts of information, and using visuals and good design.
More Ways to Learn:
- Boston University’s Online Master of Science in Health Communication, at https://www.bu.edu/online/programs/graduate-programs/health-communication/
- gov: What & Why of Usability. Includes information about content strategy basics and best practices, https://www.usability.gov/what-and-why/content-strategy.html
- DigitalMarketer: How to Create Half the Content in Twice the Time, with Agile Content Marketing. At https://www.digitalmarketer.com/agile-content-marketing/
- Nielsen Norman Group: Evidence-Based User Experience Research, Training, and Consulting. Includes resources for evidence-based user-experience (UX) research. At https://www.nngroup.com/reports/
Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 34, 35, 36, 39