Archives for March 1, 2018

Digital Content Strategy: Being Agile When Communicating About Health (HLOL #172)

Leigh Curtin-Wilding, MSc is a content author, strategist, storyteller, and marketing communication professional. Her passion is making health information usable and meaningful for today’s consumer. Leigh serves as director of, and teaches at, Boston University’s online graduate program in Health Communication.

In this podcast, Leigh Curtin-Wilding talks with Helen Osborne about:

  • Being agile in health communication, prepared to adapt content to changing conditions, policies, and formats.
  • Understanding the user’s journey that includes actions, emotions, and how they access information.
  • Tips for effective communication including understanding the audience, chunking information, having short bursts of information, and using visuals and good design.

More Ways to Learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 34, 35, 36, 39

Read the transcript of this podcast.