Adriana Bobinchock is the senior director of Public Affairs and Communications for McLean Hospital, the largest psychiatric affiliate of Harvard Medical School. Bobinchock has worked in healthcare communications for more than 17 years and has a keen interest in educating the public about mental health. In 2016, Bobinchock along with her colleague Scott O’Brien, spearheaded McLean’s national public awareness campaign Deconstructing Stigma: A Change in Thought Can Change a Life.
In this podcast, Adriana Bobinchock talks with Helen Osborne about:
- Deconstructing Stigma. What this project is, why it got started, who’s involved, and how it is helping educate the public about mental illness.
- Ways this project uses photos, personal stories, statistics, social media, partnerships, and public space to convey a difficult, yet important, health message.
- Suggestions about ways to create innovative, meaningful educational projects of your own.
More ways to learn:
- Deconstructing Stigma. Read stories, see photos, and otherwise learn more about this campaign at http://deconstructingstigma.org
- Prisoners of Age: Portraits of Elderly Inmates. Start learning more at this page from the National Organization of Forensic Social Work, http://nofsw.org/wp-content/uploads/2012/08/Webinar-Announcement-Prisoners-of-Age.pdf
Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 13, 19, 31, 38, 40