Steve Sparks is the director of Wisconsin Health Literacy, a division of Wisconsin Literacy, Inc. There, he provides consultation, training, and coordination for statewide health literacy programs, communications, and interventions. Before Wisconsin Health Literacy, Steve held marketing and communications positions in hospitals, health systems, and taught college-level communication courses.
In this podcast, Steve Sparks talks with Helen Osborne about:
- Why it’s important, yet also difficult, to teach about the flu.
- Strategies that work including collaborating with organizations trusted by the intended audience, meeting at places people already go, creating an informal tone, being interactive, using health literacy principles throughout.
- How health literacy approaches enhance success in populations harder to reach.
- Getting funding, measuring success, and other behind-the-scene necessities.
More Ways to Learn:
- Information about Wisconsin Health Literacy, including extensive current resources on health literacy. At http://wisconsinhealthliteracy.org
- Read more and watch a video about “Let’s Talk About the Flu,” at http://wisconsinliteracy.org/health-literacy/what-we-do/lets-talk-about-the-flu.html
- Contact Wisconsin Health Literacy’s director, Steve Sparks at email@example.com or call 608-257-1655
Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 6, 13, 27, 32, 40.