Sally Bigwood lives in the United Kingdom and has worked in a number of fields including publishing, sales, government, and the UK’s National Health Service. These fields all need to communicate data in ways that everyday folks can understand. To help, Sally Bigwood along with her sister Melissa Spore, founded Plain Figures and co-authored the book, A Designers Guide to Presenting Numbers, Figures, and Charts.
In this podcast, Sally Bigwood talks with Helen Osborne about:
- Presenting data as simply and clearly as possible.
- Putting figures into a logical order.
- Keeping comparisons close.
- Rounding figures so they are easier to understand, compare, and recall.
More Ways to Learn:
- Plain Figures. At http://www.plainfigures.com
- Bigwood S, Spore M, The Designer’s Guide to Presenting Numbers, Figures, and Charts. The Allworth Press (2013).
- Freeman JV, Walters SJ, Campbell MJ, How to Display Data. BMJ Books (2008).
- “When Communicating Risk, Consider What Patients Need and Want to Know (HLOL #102).” Health Literacy Out Loud podcast interview with Dr. Brian Zikmund-Fisher. At http://www.healthliteracy.com/hlol-risk
- “Clearly Communicating Scientific Information (HLOL #83).” Health Literacy Out Loud podcast interview with Dr. David Nelson. Athttp://healthliteracy.com/hlol-scientific-information
Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 12, 26, 38.