Choosing A Health Plan: Ways to Make This Experience Easier and More Consumer-Friendly (HLOL #87)

Lynn Quincy is a senior health policy analyst for Consumers Union–the policy and advocacy division of Consumer Reports. Quincy works on a wide variety of health policy issues that often focus on consumer protections, consumers’ health insurance literacy, and health insurance reform at the federal and state levels.

In this podcast, Quincy talks with Helen Osborne about:

  • Choosing a health plan. Why this task is often so hard for consumers.
  • Ways to make this experience easier and more consumer-friendly.
  • Strategies to help, including: choice architecture, cognitive shortcuts, stories, visuals, and doing the math for consumers.

More Ways to Learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 4, 11, 13, 30, 36, 39.

Read the transcript of this podcast.


  1. Excellent content, Helen! This is going to be so helpful to me as I start to develop materials for a local course I am proposing to teach on health literacy. So timely!

  2. Bonnie Braun says

    So glad you interviewed Lynn. She and I have been working together to conceptualize, measure and teach health insurance literacy. I am leading a multi-state Cooperative Extension health insurance literacy initiative to help consumers make smart choices. Lynn’s research and guidance are undergirding our efforts. Her podcast should be useful to many people.

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