Jessica N. Rowden, MA, CHES is Manager for Health Communication and eHealth at ODPHP (Office of Disease Prevention and Health Promotion) at the US Department of Health and Human Services. Jessica coordinates and manages health communication activities for a variety of programs including healthfinder.gov, health.gov, and Healthy People 2020. Jessica also oversees ODPHP’s health literacy initiatives, specializing in online health literacy.
In this podcast, Jessica Rowden talks with Helen Osborne about:
- Ways that Twitter, Facebook, LinkedIn and other social media are like conversations with your audience.
- Strategies and tools to engage the audience, monitor their participation, and organize messages that you send, receive, and follow.
- Resources, examples, and ways to learn more about social media.
More Ways to Learn:
ODPHD social media links:
- Websites: www.healthfinder.gov, www.healthfinder.gov/espanol/, www.health.gov, http://www.healthypeople.gov/2020/default.aspx
- Twitter: @healthfinder, @GoHealthyPeople. Hashtag: #healthlit, #hp2020
- Facebook: http://www.facebook.com/healthfinder
- LinkedIn: Healthy People 2020 (http://www.linkedin.com/groups/Healthy-People-2020-3669887?trk=myg_ugrp_ovr)
Helen Osborne’s social media links:
- Websites: www.healthliteracy.com, www.healthliteracymonth.org, www.healthliteracyoutloud.com
- Twitter: @HealthLitMonth, @HelenOsborne
- LinkedIn: Helen Osborne
- E-newsletter: http://healthliteracy.com/newsletter.asp
Online tools, include:
- To shorten URLs: https://bitly.com/ and http://tinyurl.com/
- To send and organize tweets: http://www.tweetdeck.com/
- To host a Twitter chat, view this Twitter chat guide: http://www.health.gov/healthliteracyonline/Twitter_Chat_Guide.pdf
- To schedule Tweets to be sent at a later time, use TweetLater (http://www.tweetlater.net/)
- To find out when users “unfollow” you on Twitter, use Qwitter (http://useqwitter.com/)
Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 34.