Social Media & Health Literacy (HLOL #33)

Lee Aase is manager of Syndication and Social Media for the Mayo Clinic in Rochester, Minnesota. There, he works with a team to develop medical news for the mainstream media. He also uses social media to create in-depth and extended relationships with key stakeholders.

When not working at his “day job,” Lee is the Chancellor of Social Media University Global (SMUG) — a free online resource he created to provide practical, hands-on training in social media for lifelong learners. In all situations, Lee makes it his personal mission is to help people get comfortable with social media.

In this podcast, Lee Aase talks with Helen Osborne about:

  • “Social media pyramid” of: Twitter and micro-blogs; Facebook and other networking sites; Web audio (podcasts) and video (YouTube); Blogs.
  • How newcomers can get started and why they should.
  • Examples of using social media to communicate about health.

Ways to learn more:


  1. I think most of Lee Aase’s advice is good, but I have to disagree with the order of his “Social Media Food Pyramid.”

    He puts blogs above online audio and video, while I believe that writing should be below multimedia — meaning that you should blog more often than you podcast or post impoartant video to YouTube, and that video and audio take more work than blogging.

    Making good videos and podcasts takes many hours of work in planning, recording, and editing. Of course, you can just sit down with no plan and hit “record,” then dump that clip directly to the web, but any organization that is only doing that needs to rethink their multimedia strategy.

    Quick video or audio clips have a place as a way to augment a blog (or a Twitter feed), but if you are serious about engaging your audience with these tools, it takes time to do it right. To me, blogging is something an organization should be doing quite frequently (2-5 “servings” per week), while video and audio is more of a 2-4 times a month endeavor.

    Make short clips with your Flip cam or iPhone to augment your writing, but a video or audio podcast that is capable of standing alone takes more work than a blog. On Aase’s pyramid, they should be — As Cookie Monster now says — “sometimes foods.”

  2. I agree with Adam – and I see Twitter more at the top. Here’s why:

    I’ve seen people progress from the analog paper-based newsletters – to PDFs – to blogs and then they start exploring ways to draw traffic to the blog or other places of interest with Twitter.

    Could this be because of the timeline in which these forms of media gained popularity? Perhaps.

    But I find Twitter is a huge leap forward for many. Blogs are easier because they so closely resemble the newsletters of the past.

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