Vaccine Literacy (HLOL #189)

Scott Ratzan M.D., M.P.A., M.A., has three decades of pioneering accomplishments in the U.S. and globally in health literacy, health communication, and strategic diplomacy. He is the founding Editor-in-Chief of the Journal of Health Communication: International Perspectives, and serves on the Board of Global Health for the National Academies of Science, Engineering and Medicine. Beyond his many publications and ongoing advocacy, Dr. Ratzan is co-author of the definition of health literacy that was adopted by the US Government and incorporated in the Affordable Care Act. He now taking on the challenge to improve “vaccine literacy.”

In this podcast, Dr. Scott Ratzan talks with Helen Osborne about:

  • Vaccine literacy. How it is alike yet differs from health literacy. And why vaccine literacy is needed now.
  • Examples of how vaccine literacy requires a multi-level effort from policy makers and industry leaders, along with caring advocates.
  • Ways we all can help communicate clearly, accurately, and actionably about vaccines.

More Ways to Learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (updated 2018), by Helen Osborne. Relevant chapters include 1 (“About Health Literacy”) and 13 (“General Public: Talking With Patients About What They Learn From the Media”).

Read a transcript of this podcast.

Why Health Professionals Should Go Online (HLOL #128)

Kevin Pho for Health LeadersDr. Kevin Pho is an internal medicine physician and founder of the very popular, award-winning health blog, www.KevinMD.com. Dr. Pho’s unique perspective as a practicing physician and health care social media leader has been recognized by hospitals, medical societies, universities, and mainstream media that includes CBS Evening News, CNN, USA Today and the New York Times.

In this podcast, Dr. Kevin Pho talks with Helen Osborne about:

  • Social media: A platform that providers and patients can use to share stories, curate content, and get health messages heard.
  • KevinMD.com. Why Dr. Pho created this blog and how it has changed and grown over the years.
  • Suggestions, recommendations, and cautions about using social media to spread your health message.

More ways to learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 13, 34, 39.

Read the written transcript.

Using Twitter and Other Social Media to Communicate About Health Literacy (HLOL #80)

Jessica N. Rowden, MA, CHES is Manager for Health Communication and eHealth at ODPHP (Office of Disease Prevention and Health Promotion) at the US Department of Health and Human Services. Jessica coordinates and manages health communication activities for a variety of programs including healthfinder.gov, health.gov, and Healthy People 2020. Jessica also oversees ODPHP’s health literacy initiatives, specializing in online health literacy.

In this podcast, Jessica Rowden talks with Helen Osborne about:

  • Ways that Twitter, Facebook, LinkedIn and other social media are like conversations with your audience.
  • Strategies and tools to engage the audience, monitor their participation, and organize messages that you send, receive, and follow.
  • Resources, examples, and ways to learn more about social media.

More Ways to Learn:

ODPHD social media links:

Helen Osborne’s social media links:

Online tools, include:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 34.

Read a transcript of this podcast.

Social Media & Health Literacy (HLOL #33)

Lee Aase is manager of Syndication and Social Media for the Mayo Clinic in Rochester, Minnesota. There, he works with a team to develop medical news for the mainstream media. He also uses social media to create in-depth and extended relationships with key stakeholders.

When not working at his “day job,” Lee is the Chancellor of Social Media University Global (SMUG) — a free online resource he created to provide practical, hands-on training in social media for lifelong learners. In all situations, Lee makes it his personal mission is to help people get comfortable with social media.

In this podcast, Lee Aase talks with Helen Osborne about:

  • “Social media pyramid” of: Twitter and micro-blogs; Facebook and other networking sites; Web audio (podcasts) and video (YouTube); Blogs.
  • How newcomers can get started and why they should.
  • Examples of using social media to communicate about health.

Ways to learn more:

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