Communicating Clearly Takes More Than Simple Words (HLOL #181)

Lauren McCormack PhD, MPSH is Vice President of RTI International’s Public Health Research Division and Adjunct Associate Professor in the UNC Gillings School of Global Public Health. McCormack’s research bridges the fields of health communication and health policy. It involves developing, testing, and evaluating interventions to promote patient-centered care, patient engagement, and informed decision-making.  An overarching goal is to improve the public’s understanding and use of medical evidence.

In this podcast, Helen Osborne talks with Dr. McCormack about:

  • Helping patients and the public make decisions based on information and evidence. 
  • Targeting, narratives, tailoring, framing, expressing uncertainty, and other communication strategies.
  • Tips for using these strategies in your health related materials. 

More Ways to Learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 6, 8, 11, 16, 21, 28.

Read the transcript of this podcast. 

Improving the Patient Experience: How Healthcare Settings Can Build on Strategies that Work Well in Hotels (HLOL #133)

Andrés ValenciaAndrés Valencia is a business leader with more than 10 years experience as a manager in international hospitality. He has worked at top-end hotels, including the Ritz-Carlton. Valencia now brings a wealth of customer service and business best practices from the hotel industry to healthcare. He currently works at the Patient Experience and Engagement Program at the University of Chicago Medicine.

In this podcast, Andrés Valencia talks with Helen Osborne about:

  • What’s alike and what’s different in the fields of hospitality, hotel management, and healthcare.
  • Whether in hotels or healthcare settings, the importance of providing a warm welcome, pleasant stay, and warm good-bye.
  • Helping all staff better understand how to improve the patient experience.

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 4, 10, 40.

Read the written transcript.

Choosing Wisely: A Campaign Helping Patients Be Engaged Consumers (HLOL #104)

Rothschild HeadshotBeccah Rothschild, MPA, is the Senior Outreach Leader for the Choosing Wisely campaign at Consumer Reports. Beccah has over 15 years experience in the fields of adult literacy, health literacy, health communication, and outreach including direct service interventions, research, and policy. Her role at Consumer Reports focuses on patient engagement around the issues of overuse and misuse of medical tests, treatments, and procedures that provide little benefit and in some cases cause harm.

In this podcast, Beccah Rothschild talks with Helen Osborne about:

  • Choosing Wisely. How this campaign helps patients, consumers, and providers engage in important conversations about medical tests, treatments, and procedures.
  • Consumer-friendly teaching materials from Choosing Wisely. These materials not only are free and easy-to-read but also approved by national medical societies and organizations.
  • Health literacy, and its important role in the Choosing Wisely campaign.

More Ways to Learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 4, 8, 13, 27.

Read a transcript of this podcast.

Using the Internet for Health (HLOL #62)

Lee Rainie is Director of the Pew Research Center’s Internet & American Life Project. Since 1999, this non-profit, non–partisan “fact tank” has studied the social impact of the internet. The Pew Research Center has examined and reported how people’s Internet use affects their families, communities, work places, education, civic and political life. It also studies how people use the Internet for health.

In this podcast, Rainie talks with Helen Osborne about:

  • The rise of “e-patients.” Who they are. How they use the Internet for health.
  • The Internet as a way to increase patient engagement. How Internet usage may differ for those with chronic conditions versus new diagnoses.
  • Ways that health professionals can be active members of online conversations, too.
  • Rainie’s vision of what health communication might be like in years ahead.

More Ways to Learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 13, 33, 34, 35, 36.

Terry Davis Talks About “Baby Steps,” Action Planning (HLOL #16)

Terry C. Davis, Ph.D is a pioneer in the field of health literacy. She is Professor of Medicine and Pediatrics at Louisiana State University Health Sciences Center in Shreveport, LA (LSUHSC-S), where she also heads the Behavioral Science Unit of the Feist-Weiller Cancer Center. She has won awards for her accomplishments and published more than ninety articles and book chapters related to health literacy, health communication, and preventive medicine.

Dr. Davis’s many health literacy accomplishments include: developing the Rapid Estimate of Adult Literacy in Medicine (REALM); chairing Louisiana’s statewide Health Literacy Task Force; serving as master faculty of the AMA’s Train-the-Trainer Health Literacy Curriculum; and participating as a member of the Healthy People 2010 Health Literacy/Health Communication Section, and the FDA’s Drug Safety and Risk Management Advisory Committee.

In this podcast, she talks with Helen Osborne about helping patients take “baby steps” (action planning). Topics include:

  • What baby steps are and why they are needed in healthcare today
  • How baby steps help in the management of chronic disease
  • Ways to build baby steps into your healthcare practice


Ready, Set, Action Plan
Lorig, Bodenheimer

More ways to learn:

  • American College of Physicians (ACP) Foundation, Living with Diabetes: An Everyday Guide for You and Your Family. To learn more and order copies, go to http://foundation.acponline.org/hl/diabguide.htm
  • Bodenheimer T. “Coordinating care–a perilous journey through the health care system.” N Engl J Med 2008;358(10):1064-71.
  • Bodenheimer T, Davis C, Holman H. “Helping patients adopt healthier behaviors.” Clinical Diabetes 2007;25(2):66-70.
  • DeWalt DA, Davis TC, Wallace AS, Seligman HK, Bryant-Shilliday B, Arnold CL, Freburger J, Schillinger D. “Goal setting in diabetes self-management: taking the baby steps to success.” Patient Education and Counseling, April 7, 2009, PMID: 19359123.
  • Handley M, MacGregor K, Schillinger D, Sharifi C, Wong S, Bodenheimer T. “Using Action Plans to Help Primary Care Patients Adopt Healthy Behaviors: A Descriptive Study.” J Am Board Fam Med 2006;19(3):224-31.
  • Lorig K. “Action Planning: A Call To Action.” J Am Board Fam Med 2006;19(3):324-5.
  • Lorig, Bodenheimer. Ready, Set, Action Plan. 5 minute instructional video for providers and health educators.  The video demonstrates an easy, brief method for helping 3 patients create small achievable action plans. http://foundation.acponline.org/images/diabetes_dvd.wmv
  • MacGregor K, Wong S, Sharifi C, Handley M, Bodenheimer T. “The action plan project: discussing behavior change in the primary care visit.” Ann Fam Med 2005;3 Suppl 2:S39-40.
  • MacGregor K, Handley M, Wong S, et al. “Behavior-Change Action Plans in Primary Care: A Feasibility Study of Clinicians.” J Am Board Fam Med 2006;19(3):215-23.
  • Osborne H, “In other words…How to help patients manage their action planning.” On Call magazine, June 26, 2007. Available online at http://www.healthliteracy.com/article.asp?PageID=6111
  • Seligman HK, Wallace AS, DeWalt DA, et al. “Developing low-literacy patient educational materials to facilitate behavior change.” American Journal of Health Behavior 2007;31(Suppl 1):S69-78.
  • Seligman HK, Wallace AS, DeWalt DA, Schillinger D, Arnold CL, Shilliday BB, Wallace AS, Seligman HK, Davis TC, Schillinger D, Arnold CL, Bryant-Shilliday B, Freburger JK, DeWalt DA. “Literacy appropriate educational materials and brief counseling improves diabetes self-management.” Patient Education and Counseling. 2009.

Andrew Krueger MD talks about health literacy and management of chronic disease (HLOL #7)

Andrew Krueger, M.D. is the Medical Director for Accordant Health Services (a division of CVS Caremark Corporation). His responsibilities include directing and supporting Health Management Medical Affairs, providing medical leadership to numerous projects and committees, and serving as the senior clinician providing guidance for Accordant’s disease management programs.

In this podcast, he talks with Helen Osborne about health literacy and management of chronic disease. Topics include:

  • What disease management programs are and why health literacy matters
  • Ways to communicate with patients including by telephone, mail, and the Web
  • How helping patients understand their conditions can improve health outcomes

More ways to learn:

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