Interactive Multimedia in Health Education (HLOL #45)

Karen Baker is Senior Vice President for Consumer Experience at Healthwise–a non-profit health communications company based in Boise, Idaho. As a team, Healthwise developed an interactive multimedia educational series called “Conversations.”

“Conversation on Dealing With Low Back Pain” recently received a top award for outstanding communication from the Center for Plain Language. Baker talks about the process that Healthwise used to develop, test, and implement this interactive, innovative educational tool.

Topics include:

  • How interactive multimedia can help people learn about their health.
  • Communicating important messages with metaphors, characterization, graphics, humor, and other creative strategies.
  • Working as a team to create, test, and implement innovative projects.
  • Lessons learned that listeners can use in day-to-day practice.

More Ways to Learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 9, 28, 36.

Jan Potter Talks about Using Humor & Graphics to Convey Health Information (HLOL #5)

Jan Potter is a communications specialist with the Partnership for Health and Accountability, a division of the Georgia Hospital Association. Among her many accomplishments, Jan designed a bulletin board system on a variety of health education topics. These bulletin boards are free for others to download and use. In addition, Jan works on a wide range of projects, newsletters, and websites. Her most recent is an online toolkit to promote tobacco-free hospital campuses in Georgia.

In this Health Literacy Out Loud podcast, she talks with Helen Osborne about using humor and graphics to convey health information. Topics include:

  • How bulletin boards help draw attention to important health information
  • Ways to use color, humor, and graphics to engage and empower patients
  • Tips to create your own bulletin boards or build on what others have done

More ways to learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 38, 40.

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