Dr. Michael Siegel is a Professor in the Department of Community Health Sciences at the Boston University School of Public Health. He is a long-time researcher in tobacco control, publishing extensively on topics that include secondhand smoke, tobacco policy, and national strategies to reduce tobacco use. Dr. Siegel is a leader in the anti-tobacco movement, testifying in support of smoke-free workplace laws and serving as an expert witness in lawsuits against tobacco companies.
In this podcast, Dr. Michael Siegel talks with Helen Osborne about:
- Hard choices to make when conveying information to the public. For instance, is the intent of your message to inform or persuade? How to communicate risk?
- Examples of how to be honest, transparent, and clear when informing others about health.
- Building a trusted relationship with the audience and maintain credibility over time.
More Ways to Learn:
- Osborne H, Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition. 2011, Jones & Bartlett Learning. Includes the chapter, “Ethics of Simplicity.”
- Osborne H, “In other words: The ethics of simplicity,” On Call magazine, 2004. At http://healthliteracy.com/2004/03/01/ethics-of-simplicity-3/