Digital Content Strategy: Being Agile When Communicating About Health (HLOL #172)

Leigh Curtin-Wilding, MSc is a content author, strategist, storyteller, and marketing communication professional. Her passion is making health information usable and meaningful for today’s consumer. Leigh serves as director of, and teaches at, Boston University’s online graduate program in Health Communication.

In this podcast, Leigh Curtin-Wilding talks with Helen Osborne about:

  • Being agile in health communication, prepared to adapt content to changing conditions, policies, and formats.
  • Understanding the user’s journey that includes actions, emotions, and how they access information.
  • Tips for effective communication including understanding the audience, chunking information, having short bursts of information, and using visuals and good design.

More Ways to Learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 34, 35, 36, 39

Read the transcript of this podcast. 

Deconstructing Stigma: A Very Public Multimedia Project about Mental Illness (HLOL #162)

Adriana Bobinchock is the senior director of Public Affairs and Communications for McLean Hospital, the largest psychiatric affiliate of Harvard Medical School. Bobinchock has worked in healthcare communications for more than 17 years and has a keen interest in educating the public about mental health. In 2016, Bobinchock along with her colleague Scott O’Brien, spearheaded McLean’s national public awareness campaign Deconstructing Stigma: A Change in Thought Can Change a Life.

In this podcast, Adriana Bobinchock talks with Helen Osborne about:

  • Deconstructing Stigma. What this project is, why it got started, who’s involved, and how it is helping educate the public about mental illness.
  • Ways this project uses photos, personal stories, statistics, social media, partnerships, and public space to convey a difficult, yet important, health message.
  • Suggestions about ways to create innovative, meaningful educational projects of your own.

More ways to learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 13, 19, 31, 38, 40

Read the transcript of this podcast.

Creating Videos of Patients’ Stories to Inspire and Remind Caregivers About Why Their Work Matters (HLOL #143)

2015 headshotChad Brough is Executive Director of the Office of Patient Experience at Cone Health in Greensboro, NC. While his accomplishments are many, Chad succinctly summarized his work in words he uses as his Twitter profile, “Chad Brough stands for healthcare that is more compassionate, less complicated, more affordable, and more predictable.”

In this podcast, Chad Brough talks with Helen Osborne about:

  • How patients’ stories help inspire caregivers about the importance of caregiving.
  • Why patients so willingly share their stories as a way to give back and say thanks.
  • Good, better, and best ways to help tell patients’ stories. From reading heartfelt letters, to sharing family photos, to producing videotaped stories.
  • Recommendations, lessons learned, and stories about storytelling in healthcare.

More Ways to Learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 4, 13, 27, 31, 33, 40, 41.

Read the written podcast transcript.

Ethnodrama: Conveying Health Concepts in Culturally Relevant Ways (HLOL #140)

Anita Woodley - Headshot Black & WhiteAnita Woodley is an award-winning actress, playwright, producer, musician, poet, and journalist. She also is a certified HIV counselor and advocate for many healthcare initiatives. One powerful way that Anita communicates is with ethnodramas—non-traditional theatrical performances based on ethnographic research data used to educate, promote, and prevent harmful practices to overall health.

In this podcast, Helen Osborne talks with Anita Woodley about:

  • How theatric performances can communicate health messages in meaningful, memorable, and culturally relevant ways.
  • Examples of using characters, language, and laughter to teach about health.
  • Woodley’s suggestions about ways everyone (not just actors) can be authentic and inform those we care about, and care for.

More Ways to Learn

  • Anita Woodley: Award-winning Entertainer, Journalist, and Visual Artist. Read about, watch, and learn much more at Anitawoodley.com
  • Strang F, Gonzalez S, 100 Perks of Having Cancer plus 100 Health Tips For Surviving It. At http://100perksofhavingcancer.com

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 13, 14, 18, 31, 40, 42.

Read the written podcast transcript.

Comics and Medicine: That’s Health Literacy, Too. (HLOL #110)

MKMK Czerwiec is a nurse who makes comics. MK has a Masters degree in medical humanities from Northwestern University, where she developed and teaches a seminar to medical students called “Drawing Medicine.” With Ian Williams, a doctor in the UK who also makes comics, MK co-runs GraphicMedicine.org, a website that looks at the intersection between comics and the discourse of medicine.

In this podcast, MK Czerwiec talks with Helen Osborne about:

  • How comics use sequential art to tell about health, illness, and medicine.
  • Why comics are effective and how they transcend differences in culture, language, and educational level.
  • What listeners can do to find, create, use, and learn more about comics in medicine.

Ways to Learn More:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 14, 17, 31, 32, 38, 40.

Read a transcript of this podcast.

Poetry and Other Artful Ways to Communicate Health Messages (HLOL #99)

EM Authors LiveElspeth Murray is a Scottish poet whose background is in cultural anthropology, health promotion, public health policy and patient involvement in cancer care. She also works with the Puppet State Theatre Company on their award-winning puppetry and storytelling production, “The Man Who Planted Trees” that has toured internationally for many years.

In this podcast, Elspeth Murray talks with Helen Osborne about:

  • “This is Bad Enough.” Murray reads her poem about why health communication is hard, along with ways to make it easier.
  • Using the arts to engage, entertain, and educate audiences.
  • Creating compelling health messages with poetry, whiteboard animation, videos, storytelling, and other artful ways.

More ways to learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 11, 28, 32, 40, 41.

Read a transcript of this podcast.

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