Digital Content Strategy: Being Agile When Communicating About Health (HLOL #172)

Leigh Curtin-Wilding, MSc is a content author, strategist, storyteller, and marketing communication professional. Her passion is making health information usable and meaningful for today’s consumer. Leigh serves as director of, and teaches at, Boston University’s online graduate program in Health Communication.

In this podcast, Leigh Curtin-Wilding talks with Helen Osborne about:

  • Being agile in health communication, prepared to adapt content to changing conditions, policies, and formats.
  • Understanding the user’s journey that includes actions, emotions, and how they access information.
  • Tips for effective communication including understanding the audience, chunking information, having short bursts of information, and using visuals and good design.

More Ways to Learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 34, 35, 36, 39

Read the transcript of this podcast. 

Using Technology to Share and Communicate the Experience of Illness (HLOL #166)

Pamela Katz Ressler MS, RN, HNB-BC, is the founder of Stress Resources in Concord, Massachusetts, a firm specializing in building resilience for individuals and organizations through connection, communication and compassion. Ressler teaches in the Pain Research, Education and Policy Program at Tufts University, serves on the Executive Board for Medicine X at Stanford University, and speaks about resilience at conferences worldwide. Pam Ressler also is an expert on using social media in healthcare.

In this podcast, Pam Ressler talks with Helen Osborne about:

  • How digital communication is helping people connect and share their experience of illness. And why this matters.
  • A rapid evolution from blogs to tweets and online peer-to-peer communities.
  • Ways that these forms of communication help patients make meaning of their illness and recovery, and move toward personalization and action.

More Ways to Learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 34, 41

Read the transcript of this podcast.

Each Patient’s Information Journey (HLOL #165)

Andy Rosenberg has over 25 years of experience as a political lobbyist, Capitol Hill staffer and former congressional candidate. In 2010, he helped create a health policy and government affairs firm called Thorn Run Partners. More recently, Andy founded a startup company called Reponsum that is developing an innovative educational tool for people with chronic diseases.

In this podcast, Andy Rosenberg talks with Helen Osborne about:

  • While the Internet may first seem like a wealth of information, patients and caregivers can easily get overwhelmed with outdated, non-customized content.
  • Responsum, an upcoming online tool with curated patient education.
  • Lessons learned from mapping patients’ information journeys. Includes 5 stages of patient centered-ness: noticing symptoms, getting a diagnosis, searching and researching, deciding about treatment, and living with a chronic disease.

More Ways to Learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 5, 13, 32, 34, 39

Read the transcript of this podcast. 

Deconstructing Stigma: A Very Public Multimedia Project about Mental Illness (HLOL #162)

Adriana Bobinchock is the senior director of Public Affairs and Communications for McLean Hospital, the largest psychiatric affiliate of Harvard Medical School. Bobinchock has worked in healthcare communications for more than 17 years and has a keen interest in educating the public about mental health. In 2016, Bobinchock along with her colleague Scott O’Brien, spearheaded McLean’s national public awareness campaign Deconstructing Stigma: A Change in Thought Can Change a Life.

In this podcast, Adriana Bobinchock talks with Helen Osborne about:

  • Deconstructing Stigma. What this project is, why it got started, who’s involved, and how it is helping educate the public about mental illness.
  • Ways this project uses photos, personal stories, statistics, social media, partnerships, and public space to convey a difficult, yet important, health message.
  • Suggestions about ways to create innovative, meaningful educational projects of your own.

More ways to learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 13, 19, 31, 38, 40

Read the transcript of this podcast.

Health Literacy & New Technology: An App Challenge (HLOL #115)

LierLanghansODPHPTo reach and teach people “where they are,” the Office of Disease Prevention and Health Promotion (ODPHP) in the U.S. Department of Health and Human Services challenged designers to create a “health literate app” for use on mobile devices (cell phones and tablets). This builds on health content from ODPHP’s consumer-oriented website about prevention, www.healthfinder.gov

This podcast is with the co-leader’s of ODPHP’s Mobile App Challenge:

  • Ellen Langhans (right, in the photo) is the healthfinder.gov Program Manager at ODPHP. Her role is to ensure the use of plain language and health literacy principles in healthfinder.gov along with its outreach and marketing materials.
  • Silje Lier is a Communication Advisor at ODPHP. She manages the outreach community for healthfinder.gov. She also supports outreach for many ODPHP initiatives including Healthy People 2020, Dietary Guidelines for Americans, and the National Action Plan to Improve Health Literacy.

In this podcast, Ellen Langhans and Silje Lier talk with Helen Osborne about:

  • How people use mobile devices to access health information.
  • What ODPHP’s Mobile App Challenge was and how it led to the development of an app that is creative, functional, and consistent with health literacy principles.
  • Good app features to include action-oriented content, longevity (capacity for the app to grow and change), and functions that keep users engaged.

More Ways to Learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 27, 34, 36.

Read the podcast transcript

Using Twitter and Other Social Media to Communicate About Health Literacy (HLOL #80)

Jessica N. Rowden, MA, CHES is Manager for Health Communication and eHealth at ODPHP (Office of Disease Prevention and Health Promotion) at the US Department of Health and Human Services. Jessica coordinates and manages health communication activities for a variety of programs including healthfinder.gov, health.gov, and Healthy People 2020. Jessica also oversees ODPHP’s health literacy initiatives, specializing in online health literacy.

In this podcast, Jessica Rowden talks with Helen Osborne about:

  • Ways that Twitter, Facebook, LinkedIn and other social media are like conversations with your audience.
  • Strategies and tools to engage the audience, monitor their participation, and organize messages that you send, receive, and follow.
  • Resources, examples, and ways to learn more about social media.

More Ways to Learn:

ODPHD social media links:

Helen Osborne’s social media links:

Online tools, include:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 34.

Read a transcript of this podcast.

Using the Internet for Health (HLOL #62)

Lee Rainie is Director of the Pew Research Center’s Internet & American Life Project. Since 1999, this non-profit, non–partisan “fact tank” has studied the social impact of the internet. The Pew Research Center has examined and reported how people’s Internet use affects their families, communities, work places, education, civic and political life. It also studies how people use the Internet for health.

In this podcast, Rainie talks with Helen Osborne about:

  • The rise of “e-patients.” Who they are. How they use the Internet for health.
  • The Internet as a way to increase patient engagement. How Internet usage may differ for those with chronic conditions versus new diagnoses.
  • Ways that health professionals can be active members of online conversations, too.
  • Rainie’s vision of what health communication might be like in years ahead.

More Ways to Learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 13, 33, 34, 35, 36.

Blogging to Communicate the Experience of Illness (HLOL #53)

Pamela Katz Ressler, RN, BSN, HN-BC, is the founder and president of Stress Resources based in Concord, Massachusetts. She specializes in stress management, health communication, and holistic healthcare. Pam is an early adopter of social media, especially using it as a tool of health communication. Her graduate research looks at the experience of illness through patient blogging and the use of social media as a means to increase patient engagement.

In this podcast, she talks with Helen Osborne about:

  • What blogging is and why it matters to both patients and providers.
  • Ways that blogging reflects the experience of illness and fosters resilience.
  • Practical strategies and resources for those new to blogging.

More Ways to Learn:

There are many ways to contact Pam and learn about her work:

Blogging references and examples include:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 5, 34.

Social Media & Health Literacy (HLOL #33)

Lee Aase is manager of Syndication and Social Media for the Mayo Clinic in Rochester, Minnesota. There, he works with a team to develop medical news for the mainstream media. He also uses social media to create in-depth and extended relationships with key stakeholders.

When not working at his “day job,” Lee is the Chancellor of Social Media University Global (SMUG) — a free online resource he created to provide practical, hands-on training in social media for lifelong learners. In all situations, Lee makes it his personal mission is to help people get comfortable with social media.

In this podcast, Lee Aase talks with Helen Osborne about:

  • “Social media pyramid” of: Twitter and micro-blogs; Facebook and other networking sites; Web audio (podcasts) and video (YouTube); Blogs.
  • How newcomers can get started and why they should.
  • Examples of using social media to communicate about health.

Ways to learn more:

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