Digital Content Strategy: Being Agile When Communicating About Health (HLOL #172)

Leigh Curtin-Wilding, MSc is a content author, strategist, storyteller, and marketing communication professional. Her passion is making health information usable and meaningful for today’s consumer. Leigh serves as director of, and teaches at, Boston University’s online graduate program in Health Communication.

In this podcast, Leigh Curtin-Wilding talks with Helen Osborne about:

  • Being agile in health communication, prepared to adapt content to changing conditions, policies, and formats.
  • Understanding the user’s journey that includes actions, emotions, and how they access information.
  • Tips for effective communication including understanding the audience, chunking information, having short bursts of information, and using visuals and good design.

More Ways to Learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 34, 35, 36, 39

Read the transcript of this podcast. 

Using Technology to Share and Communicate the Experience of Illness (HLOL #166)

Pamela Katz Ressler MS, RN, HNB-BC, is the founder of Stress Resources in Concord, Massachusetts, a firm specializing in building resilience for individuals and organizations through connection, communication and compassion. Ressler teaches in the Pain Research, Education and Policy Program at Tufts University, serves on the Executive Board for Medicine X at Stanford University, and speaks about resilience at conferences worldwide. Pam Ressler also is an expert on using social media in healthcare.

In this podcast, Pam Ressler talks with Helen Osborne about:

  • How digital communication is helping people connect and share their experience of illness. And why this matters.
  • A rapid evolution from blogs to tweets and online peer-to-peer communities.
  • Ways that these forms of communication help patients make meaning of their illness and recovery, and move toward personalization and action.

More Ways to Learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 34, 41

Read the transcript of this podcast.

Each Patient’s Information Journey (HLOL #165)

Andy Rosenberg has over 25 years of experience as a political lobbyist, Capitol Hill staffer and former congressional candidate. In 2010, he helped create a health policy and government affairs firm called Thorn Run Partners. More recently, Andy founded a startup company called Reponsum that is developing an innovative educational tool for people with chronic diseases.

In this podcast, Andy Rosenberg talks with Helen Osborne about:

  • While the Internet may first seem like a wealth of information, patients and caregivers can easily get overwhelmed with outdated, non-customized content.
  • Responsum, an upcoming online tool with curated patient education.
  • Lessons learned from mapping patients’ information journeys. Includes 5 stages of patient centered-ness: noticing symptoms, getting a diagnosis, searching and researching, deciding about treatment, and living with a chronic disease.

More Ways to Learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 5, 13, 32, 34, 39

Read the transcript of this podcast. 

Deconstructing Stigma: A Very Public Multimedia Project about Mental Illness (HLOL #162)

Adriana Bobinchock is the senior director of Public Affairs and Communications for McLean Hospital, the largest psychiatric affiliate of Harvard Medical School. Bobinchock has worked in healthcare communications for more than 17 years and has a keen interest in educating the public about mental health. In 2016, Bobinchock along with her colleague Scott O’Brien, spearheaded McLean’s national public awareness campaign Deconstructing Stigma: A Change in Thought Can Change a Life.

In this podcast, Adriana Bobinchock talks with Helen Osborne about:

  • Deconstructing Stigma. What this project is, why it got started, who’s involved, and how it is helping educate the public about mental illness.
  • Ways this project uses photos, personal stories, statistics, social media, partnerships, and public space to convey a difficult, yet important, health message.
  • Suggestions about ways to create innovative, meaningful educational projects of your own.

More ways to learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 13, 19, 31, 38, 40

Read the transcript of this podcast.

Health Literacy & New Technology: An App Challenge (HLOL #115)

LierLanghansODPHPTo reach and teach people “where they are,” the Office of Disease Prevention and Health Promotion (ODPHP) in the U.S. Department of Health and Human Services challenged designers to create a “health literate app” for use on mobile devices (cell phones and tablets). This builds on health content from ODPHP’s consumer-oriented website about prevention, www.healthfinder.gov

This podcast is with the co-leader’s of ODPHP’s Mobile App Challenge:

  • Ellen Langhans (right, in the photo) is the healthfinder.gov Program Manager at ODPHP. Her role is to ensure the use of plain language and health literacy principles in healthfinder.gov along with its outreach and marketing materials.
  • Silje Lier is a Communication Advisor at ODPHP. She manages the outreach community for healthfinder.gov. She also supports outreach for many ODPHP initiatives including Healthy People 2020, Dietary Guidelines for Americans, and the National Action Plan to Improve Health Literacy.

In this podcast, Ellen Langhans and Silje Lier talk with Helen Osborne about:

  • How people use mobile devices to access health information.
  • What ODPHP’s Mobile App Challenge was and how it led to the development of an app that is creative, functional, and consistent with health literacy principles.
  • Good app features to include action-oriented content, longevity (capacity for the app to grow and change), and functions that keep users engaged.

More Ways to Learn:

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition (Updated 2018), by Helen Osborne. Relevant chapters include: 27, 34, 36.

Read the podcast transcript

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