Search Results for: Redish

Plain Writing Act of 2010 (HLOL #73)

Annetta Cheek Ph.D. is an ongoing champion of plain language. With a background in anthropology and many years experience as a federal employee, Cheek helped lead the way to convincing the U.S. Congress to pass the Plain Writing Act of 2010. Now she and others are supporting new legislation to streamline government regulations.

Annetta Cheek’s commitment to plain language is long-standing. Among her many accomplishments, she served as an expert for Vice President Gore’s plain language initiative. More recently, she helped found the non-profit organization, the Center for Plain Language.

In this podcast, Annetta Cheek talks with Helen Osborne about:

  • Plain language: What it is and why it is needed for all types of documents.
  • Plain language legislation: How government communications affect everyone.
  • Practical ways to help overcome a “culture of complex communication.”

More Ways to Learn:

For a transcript of this podcast, please visit http://healthliteracy.com/transcript.asp?PageID=11098

Creating Usable, Useful Health Websites for Readers at All Levels (HLOL #34)

Stacy Robison MPH, CHES is co-founder of CommunicateHealth — a consulting company based in Northampton, Massachusetts. As a certified health educator, Stacy uses plain language to meet the learning needs of audiences with limited health literacy skills.

For the past three years, Stacy has been writing and designing health content for Quick Guide to Healthy Living — part of the award-winning healthfinder.gov Web site from the U.S. Office of Disease Prevention and Health Promotion. This site has been tested and developed with close to 800 Web users, most of whom have limited health literacy skills.

In this podcast, Stacy Robison talks with Helen Osborne about:

  • How people with limited literacy skills, health literacy skills, or limited time use online health information.
  • What is different when communicating about wellness and prevention (health promotion) v. communicating about diagnosis and treatment (health care).
  • Ways to design health content so that Web users can, and will, take action.

More ways to learn:

Click here to read a transcript of this episode: http://healthliteracy.com/transcript.asp?PageID=11757

Communicating Clearly on the Web (HLOL #19)

Janice (Ginny) Redish, Ph.D. is president of Redish & Associates, Inc. based in Bethesda, Maryland. In this work, Ginny helps government agencies and private companies create successful web sites through training and consultation on plain language and usability. Among her many accomplishments, Ginny helped develop the federal website www.usability.gov – a guide for developing usable and useful websites.

Ginny has won many awards for her work and is the author of numerous publications on usability, task analysis, accessibility, document design, plain language, and writing for the web. Her latest is the widely-acclaimed book, Letting Go of the Words – Writing Web Content that Works.

In this podcast she talks with Helen Osborne about ways to communicate clearly on the Web. Topics include:

  • Writing for print or the web. What’s the difference? How are they the same?
  • Appreciating that every web use is a conversation started by the site visitor.
  • Understanding your web visitors by thinking of “personas.”
  • Applying principles of plain language to health websites.
  • Using usability testing to measure how well your website works.

More Ways to Learn

About plain language: www.plainlanguage.gov & www.centerforplainlanguage.org

About usability: www.usability.gov & www.usabilityprofessionals.org