Creating A Health Awareness Campaign (HLOL #116)

NeyalHeadshot-SmallerNeyal Ammary-Risch MPH, MCHES, is the Director of the National Eye Health Education Program and Health Literacy Coordinator at the National Eye Institute of the National Institutes of Health. Her work includes overseeing programs that raise awareness about early detection and treatment of eye disease and the promotion of vision rehabilitation.

In this podcast Neyal Ammary-Risch talks with Helen Osborne about:

  • How campaigns can help raise awareness about big health topics.
  • Examples of helpful awareness-raising strategies. These include using multiple communication formats, training trusted sources (such as lay health educators), and creating community partnerships.
  • Ideas about ways to raise awareness about health literacy.

More Ways to Learn:

  • National Eye Institute, National Eye Health Education Program. With links to many useful resources including the Healthy Eyes Toolkit. At www.nei.nih.gov/NEHEP
  • Fertman CI, Allensworth DD, Health Promotion Programs: From Theory to Practice.Jossey-Bass (2010). Ammary-Risch wrote the chapter, “Communicating Health Information Effectively.”
  • Ammary-Risch N, In Mommy’s Garden: A Book to Help Explain Cancer to Young Children. Learn more and order online at http://books.canyonbeach.com/inmommysgarden

To read a written transcript, go to http://healthliteracy.com/transcript.asp?PageID=12005

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