Karen Baker is Senior Vice President for Consumer Experience at Healthwise–a non-profit health communications company based in Boise, Idaho. As a team, Healthwise developed an interactive multimedia educational series called “Conversations.”

“Conversation on Dealing With Low Back Pain” recently received a top award for outstanding communication from the Center for Plain Language. Baker talks about the process that Healthwise used to develop, test, and implement this interactive, innovative educational tool.

Topics include:

• How interactive multimedia can help people learn about their health.
• Communicating important messages with metaphors, characterization, graphics, humor, and other creative strategies.
• Working as a team to create, test, and implement innovative projects.
• Lessons learned that listeners can use in day-to-day practice.

More Ways to Learn:

• To see the Healthwise(R) Ix(R) Conversation on Dealing with Low Back Pain, go to http://www.healthwise.org/backconversation/
• To learn about Healthwise, go to http://www.healthwise.org
• To see information about the Center for Plain Language, go to http://www.centerforplainlanguage.org/index.html. To read its list of ClearMark and WonderMark award winners, go to http://www.centerforplainlanguage.org/awards/index.html

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