Linda Neuhauser, DrPH, is Clinical Professor of Community Health and Human Development at the University of California, Berkeley School of Public Health. Her work focuses on translating research into improved health interventions and mass communication. Dr. Neuhauser is especially interested in participatory approaches that meet the literacy, linguistic, and cultural needs of diverse audiences. She is Co-Principal Investigator of the UC Berkeley Health Research for Action Center that uses participatory design to create, implement and evaluate communication initiatives that have now reached over 30 million people.

In this podcast, she talks with Helen Osborne about participatory and user-centered approaches to health communication.

Topics include:

• Communication challenges for both givers and receivers of information
• A structured approach to participatory, user-centered design
• Overcoming objections of limited time, money, or other resources

More Ways to Learn:

• Neuhauser L, Rothschild R, Graham C, et al. “Participatory Design of Mass Health Communication in Three Languages for Seniors and People With Disabilities on Medicaid,” American Journal of Public Health. 2009;99 (12).
• Neuhauser L, Constantine WI, Constantine NA, et al. “Promoting Prenatal and Early Childhood Health: Evaluation of a Statewide Materials-based intervention for Parents. American Journal of Public Health. 2007;97(10):1813-1819.
• Health Literacy Out Loud Podcast #13: Len & Ceci Doak Discuss Health Literacy’s Past, Present, and Future (includes a discussion of the SAM materials assessment tool), Available at http://www.healthliteracyoutloud.com/2009/03/23/hlol-13-len-ceci-doak-discuss-health-literacy’s-past-present-and-future/

Click here for a transcript of this episode: (more…)

David Walsh is a principal in the consulting firm, SmartLaunch based in Havertown, PA. With expertise in strategic and business planning, marketing and financial management, Walsh helps non-profit and for-profit businesses manage change, maximize opportunities, and launch new ventures.

Walsh recently helped develop a business case for Health Literacy Missouri and worked to launch them as a new, independent non-profit business entity. In this podcast, he talks with Helen Osborne about the importance of using proven business principles to move health literacy forward. Topics include:

• Knowing why you need to make a business case for health literacy
• Using the language of business (key terms and acronyms)
• Creating a workable and measurable business plan
• Understanding business drivers, goals, and the importance of focus

More Ways to Learn:

• David Walsh is a principal at SmartLaunch, in Havertown PA. You can reach him by email at dwalsh@smart-launch.com or phone at 267-438-6015
• Health Literacy Missouri, at www.healthliteracymissouri.org
• Good to Great – Lessons for the Social Sector; http://www.bridgespan.org/LearningCenter/ResourceDetail.aspx?id=624
• LaSalle University: Guide for Non-Profits, http://www.lasallenonprofitcenter.org/p-79-Guide%20for%20Nonprofit%20Organizations

Click here for a transcript of this episode: (more…)