Jan Potter is a communications specialist with the Partnership for Health and Accountability, a division of the Georgia Hospital Association. Among her many accomplishments, Jan designed a bulletin board system on a variety of health education topics. These bulletin boards are free for others to download and use. In addition, Jan works on a wide range of projects, newsletters, and websites. Her most recent is an online toolkit to promote tobacco-free hospital campuses in Georgia.

In this Health Literacy Out Loud podcast, she talks with Helen Osborne about using humor and graphics to convey health information. Topics include:

• How bulletin boards help draw attention to important health information
• Ways to use color, humor, and graphics to engage and empower patients
• Tips to create your own bulletin boards or build on what others have done

More ways to learn:

• CDC Public Health Image Library: http://phil.cdc.gov/phil/home.asp
• Georgia Hospital Association’s (GHA) Partnership for Health and Accountability: www.gha.org/pha
• GHA Bulletin Board index: http://www.gha.org/pha/resources/bulletinboards/index.asp
• GHA Tobacco-Free Campus Toolkit: http://www.gha.org/pha/Community/TobaccoFree/Toolkit/index.asp
• Library of Congress, Prints and Photographs Online catalogue: http://www.loc.gov/rr/print/catalog.html
• Osborne, H. “In Other Words…Using Humor and Graphics to Convey Healthcare Essentials.” On Call Magazine, October 2007. http://www.healthliteracy.com/article.asp?PageID=6628

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 Jan Potter Talks about Using Humor & Graphics to Convey Health Information [25:06m]: Play Now | Play in Popup | Download

Lisa Bernstein is Executive Director and Co-founder of the What to Expect Foundation based in New York City. This non-profit organization takes its name and leadership from the best selling pregnancy guide What to Expect When You’re Expecting. The Foundation helps low-income, at-risk parents expect healthier pregnancies, safer deliveries, and happier babies. One of Lisa’s many responsibilities is directing the “Baby Basics Prenatal Health Literacy Program.”

In this Health Literacy Out Loud Podcast, she talks with Helen Osborne about using patient-centered communication to reach communities. Topics include:

• Baby Basics: Why this easy-to-read pregnancy guide was created and ways to use it in practice.
• How lessons learned from Baby Basics apply to many health situations including teaching about diabetes, smoking cessation and hypertension.
• Ways to evaluate and use simply-written materials in context of a person’s life and community.

More ways to learn:

• What to Expect Foundation website includes information about the book Baby Basics. Available at http://www.whattoexpect.org. You can reach Lisa Bernstein by email at lisab@whattoexpect.org
• Health Literacy Out Loud (audio CD). Helen Osborne talks with Lisa Bernstein about Creating and Using Excellent Written Materials. Available at http://www.healthliteracy.com/buy.asp?PageID=3672
• Osborne, H. “In Other Words… Helping Patients Ask Questions.” On Call Magazine, November/December 2006. This article includes quotes from Lisa Bernstein. Available at http://www.healthliteracy.com/article.asp?PageID=5179
• Osborne H, 2004. Health Literacy from A to Z: Practical Ways to Communicate Your Health Message. Sudbury, MA: Jones & Bartlett. To order, go to most online bookstores or the publisher’s website at http://www.jbpub.com/catalog/0763745502/
• Zarcadoolas C, Pleasant AF, Greer DS, 2006. Advancing Health Literacy: A Framework for Understanding and Action. San Francisco, CA: Jossey-Bass.

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 Lisa Bernstein Talks about Patient-Centered Communication [21:11m]: Play Now | Play in Popup | Download